Popping Up at What She Said: Alexis Mera + Paris Parker Aveda

By: Maya Laviolette

WHAT SHE SAID, a power panel featuring women from varying industries, is almost upon us! On Tuesday November 15th, the W Hotel- French Quarter will be hosting a night of networking and new ideas. Before the main event, there will be a pop up shopping hour featuring pieces from Alexis Mera and hair and makeup refreshing services from Paris Parker.


Alexis Mera is an active lifestyle brand based out of New York City founded by Alexis Mera Damen. “From workouts to brunch dates, wanderlusting and beyond, our mission is to design versatile clothing for an active lifestyle, taking the modern woman through her busy day, while feeling happy, healthy, and beautiful in her own skin.” The vibrant prints featured on jogger pants, tops, and dresses are all constructed through a green printing process that’s beneficial for garment creators and the environment.  Launched in 2015, Alexis Mera has grown into a formidable brand with their first active performance collection coming in Spring 2017. Come shop the current collection with us!

Paris Parker will also be in attendance demonstrating AVEDA's latest How-To’s. They’ll be offering hair services and makeup touch ups so everyone can shine! Try out the fall’s newest trends, enjoy complimentary champagne, and mingle with other boss ladies.

What She Said is free and open to the public. Reserve your space by emailing wnolarsvp@whotels.com. Join us, W Hotels, Alexis Mera and Paris Parker Aveda for a wonderful night on November 15th.

Alexis Mera's Southern Debut

By: Mary Katherine

On Saturday, October 15 from 11 to 4 p.m. New York-based designer Alexis Mera Damen will showcase her vibrant new clothing line to the south at Hattie Sparks in New Orleans. The trunk show will give lovers of comfortable casual wear (spoiler alert: all pieces are made with luxuriously soft jersey knit fabrics) the chance to experience her bold and chic basics. Plus City Greens, Hour Blast and several other local businesses will join to celebrate healthy living.

WhoAlexis Mera by Alexis Damen
What: Fall Trunk Show
Where: Hattie Sparks Boutique, 39 Girod Street, Suite 140
New Orleans, Louisiana 70013
When: Saturday, October 15 from 11 - 4 p.m.

“After graduating from The Fashion Institute of Technology, and working nearly a decade in the Fashion Industry, most recently developing product for DKNY Sleepwear, I decided it was finally time to venture off on my own (something I had always wanted to do!),” says Damen on her website. “Combining my experience with my love for all things comfortable, the collection began with easy to wear tops, bottoms, and dresses that are perfect for lounging or mingling, without compromising style.”

The line inspired by boss babes who runs from Barre class to brunch, a walk in the park (or neutral ground) to a side-hustle meeting, resonates perfectly with the aesthetic and sensibility of the active southern woman who wants to be polished yet comfortable. Combine that with the fact that all her pieces are designed and produced in the United States and created with a printing process dedicated to keeping workers and the environment safe and you’ll ask yourself why you are not wearing any of her gear—yet!

Can’t make it to the October show? Gear up for Tuesday, November 15 when Damen along with Robin Barnes, and Krystal Bick will be featured at the “What She Said” ladies-only panel and trunk show at the W Hotel in New Orleans. More info on that later!